Sales Training For Small Business Owners

This Sales Training for Small Business Owners is a unique 1-day seminar called The Mental Game Of Sales™.

It is a one-of-a-kind seminar experience that will transform the way you think and act when it comes to selling your products and services.

It is specially designed for small business owners, sales professionals, solopreneurs, and startup founders who want to obtain an entirely new winning attitude when it comes to selling.  


Sales Training For Small Business Owners

Sales Training For Small Business Owners

Most small business owners and solopreneurs do not embrace selling in a way that truly allows their businesses to thrive.  The primary reason for this is not a lack of opportunity, but rather the limiting beliefs and attitudes they have about selling.

Changing your attitude about selling is more important than ever before because of the New Economy. Simply put, it is much less tolerant of the old, worn-out way most people attempt to sell.  In this new reality, you simply cannot afford to sell in the usual way.

We’re Living In A New Reality – So You Can’t Sell The Old Way

Because of significant shifts in our economy, inflation, and recession, selling the ‘normal’ way will likely drive many of your best potential customers away. They are more protective, more educated, and more skeptical than ever before. And they are a LOT less tolerant of someone, anyone, trying to SELL them something.

It’s vitally important that you find your own way to sell your products and services in a way that you enjoy, that suits your personality, and that works for you and your business.

And once you do, you’ll have the secret of being able to hand off and delegate your truly effective sales methodology to a team of salespeople if you want to.

Welcome to the reality of LEVERAGE; the secret weapon of the “small business owner turned self-made millionaire”.

That’s when your business will reach an entirely new level of sales and potential.

This 1-day seminar will help you make this transition.


What Makes This Sales Training So Unique

Sales Training For Small Business Owners

Three things make this training like no other sales training experience anywhere in the world. They are:

Change Your Map

Your trainer is a certified Master Practitioner in NLP with more than 27 years of experience helping business owners change their beliefs, frames, criteria, self-image, motivation, comparison structure, assumptions, and other critical aspects of one’s “Map Of The World“.

In this training, he will personally coach you and reveal where you most need to change and improve your ‘selling map of the world’.

He uses an elegant and proprietary method for doing this.


Learn Modeled Strategies

Your instructor is a trained behavioral modeler. He’s been hired by companies that earn hundreds of millions of dollars a year in sales to model their top salespeople.

He has spent more than a decade modeling the unique set of patterns, beliefs, and methods used by small business sales champions. These methods are not the same as those used by most companies.

Start using the actual patterns that the best and most successful salespeople are using – and your business will never be the same again.

The techniques have caused some small businesses to grow so rapidly that they have infrastructure challenges to keep up with all the new customers.


Obtain A New Better Self-Image For Sales Success

Your self-image is determining how much you can make, how much you can keep, how much you can charge, and more.

The significance of the self-image cannot be overstated. This is because your self-image acts like a thermostat on every level of your performance and success.

The self-image is a homeostasis process. Many salespeople do everything they can to make more sales but they are disappointed year after year. They never realized that no matter how hard they work or what they do, their self-image will not allow them to advance.

We cannot outperform our self-image because it will pull us back down into our ‘comfort zone’ every time. That’s what it’s designed to do. 

But we CAN raise our self-image.

This training will show you how to create and design a self-image that empowers you to sell and close more business than you ever imagined you could.

Your new self-image will make it happen automatically.


The Sales Secret Is Your Mindset

Sales Training For Small Business Owners










More than any other single thing, it is your MINDSET that is preventing you from making HUGE gains in your selling career. 

And it is your mental game that is the super-catalyst for getting to an entirely new level of sales performance and income.

Selling is largely a mental game. Once you attain certain shifts in your “Map Of The World”, you will notice that selling at an entirely new level becomes easy.

The particular mental constructs and shifts you need are unique to you. 

Your mindset affects EVERY sales skill that you perform – before, during, and even AFTER a sale. It affects your motivation, your preparation, your rapport, your ability to present, convince, prospect, trial close, close, use language effectively,  persuade, perform at your best, and more.


Six One-Of-A-Kind Sales Training Modules

Sales Training For Small Business OwnersThe six modules in this advanced sales training for small business owners are all about you, and what is going on at the subconscious level of your self-image, beliefs, presuppositions, and patterns.

These 6 modules are orchestrated to give you a positive shift in yourself and in the sales process you use to sell your products and services.

The six modules of this sales training in Dallas are:

        1. Upgrade Your Selling Self-Image
        2. Learn and Apply  Modeled  Strategies From World-Class Sales Champions
        3. Identify & Transform Your Personal Sales Constraint
        4. Receive 1-on-1 NLP  Breakthrough Coaching
        5. Acquire Quantum Leap Patterns
        6. Create Your New Plan And Strategy


1. Sales Training in Dallas For a New Self-Image 

Sales Training For Small Business OwnersYour self-image is subconsciously determining the level of your performance.

This module of our sales training for small business owners is all about designing a new self-image. Your self-image acts like a thermostat. It literally limits and determines your performance. And it acts subconsciously and automatically. Outperform your self-image, and it will adjust your performance back down to your comfort zone. Underperform your self-image, and it will raise your performance up to your comfort zone.

This is one of the reasons why so many salespeople try everything they can to increase their sales, but they somehow never break through for very long.

Raising your self-image is a delicate process. It must be done ecologically. It’s not enough to imagine yourself making more money. Your very image of yourself, at the subconscious level, must change and be raised. Once that really happens you will find yourself making more money in sales than you’ve ever made before, and with what will seem like no great effort.

You will learn a special NLP process for creating a new self-image. It will show you how to create a new, generative self-image that improves and gets better on its own automatically as you move through time.

    • Design a new sales self-image of you selling more and earning more
    • Condition your new self-image so it’s locked in subconsciously
    • Discover how to test if your new self-image is really working
    • Learn the secret of getting your new self-image to improve on its own over time


2. Sales Training Using World-Class Strategies

Sales Training For Small Business Owners in Dallas Texas

This module of our sales training for small business owners is all about picking up the detailed habits and patterns of the best of the best.

This module includes some of the most extraordinary patterns that mark out the highest-paid and most successful sales professionals. In addition, several high-performing small businesses were modeled and their sales processes were reverse-engineered.

    • Getting enough sleep and feeling rested every day
    • How to enter your best energy zone for making calls and going on appointments
    • How to make your sales goals and targets more compelling
    • Beliefs about selling, prospecting, the phone, and presenting
    • How to renew yourself more effectively than ever before
    • Ways to use emotional pain and urgency to motivate people to act
    • How to create better rapport and transition more elegantly to the sales process
    • Improve your scripts and language patterns so they are more influential
    • Identify which part of the overall sales process is your weak link
    • Find that 1 thing that will put your sales performance on an entirely new level


3. This Sales Training Includes 1 on 1 Coaching  

Sales Training Dallas

This module of our sales training for small business owners is a group exercise in which each participant receives 1 on 1 coaching for up-leveling their personal ‘map of the world’ as it relates to sales.

The power of this process is straightforward: You can only get so far using your own conscious awareness. Your greatest breakthroughs lie just beyond your conscious mind. You have yet to discover those things that can make all the difference.

    • Identify limiting beliefs you didn’t know you had
    • Discover assumptions and presuppositions you didn’t know you were making
    • Find out which subconscious patterns are limiting you the most
    • Learn patterns you’ve been doing that have stopped you from earning a lot more
    • Learn new and more resourceful patterns to use in place of the old ones

This is a proprietary NLP change process that Alexander developed many years ago and is proven to create breakthroughs and quantum leaps for sales professionals.

Some attendees have flown in from as far as the Netherlands, year after year, to experience this one-of-a-kind breakthrough process.

    • Discover the precise patterns that will give you a breakthrough
    • Learn the specific change you need to make and why
    • Begin representing things in an entirely new way; visually, auditorily, and kinesthetically
    • Find your ‘Quantum Leap Driver’ for jumping to a new level of performance and income
    • Discover which modality contains your most limitations and how to improve it
    • Re-imprint and re-frame memories that are holding you back

4. Identify &Transform Your  Selling Constraint

This module is all about pinpointing your weakest selling skill and then using the Theory of Constraints to improve that one area rapidly.

The Theory of Constraints
The ‘constraint’ in any system is the weak element. Look at the image above and notice that one of the links is made out of rubber. It’s a rubber band! Pull on that chain 1000 times and where do you think it’s going to break every time? That’s right, at the weak link. The constraint holds back the output or ‘performance’ of the entire system. No matter how great the other ‘links’ may be, this chain will always break at the rubber band. It cannot perform any better than the level of a rubber band.

Whenever you sell, you’re using a system of skills that work in confluence. And systems theory applies. The Theory of Constraints is one of the most effective methods ever developed for improving the output of a system.

Now think about what the weak link is in your overall sales process. In this module, you’ll learn how to use the Theory of Constraints to identify the weak link in your sales process and then strengthen it as never before. Doing this one thing correctly is a quantum leap sales technique.

    • Identify your selling constraint
    • Learn about the Theory of Constraints and why it’s so powerful
    • Learn how to strengthen the constraint more quickly than you ever thought possible
    • Use principles from the theory of constraints to create a stronger selling system with higher output


5. Sales Training That Creates Quantum Leaps  

This module of our sales training for small business owners will show you a handful of patterns that put selling over the top.

All of these patterns have been modeled from high-performing sales professionals earning over $600,000 a year in take-home pay.

While this session is customized for each unique group, some of the patterns may include:

    • Customer service and referral by design
    • Prospecting like the best of the best
    • The getting better faster pattern
    • Using the 6 patterns of influence
    • How to turn objections into compelling reasons to buy now.
    • How to use language that will trigger the urgent desire to buy now
    • Dealing with rapid success – handling a much higher income so that  it feels normal


6. Your Dynamic New Strategy & Plan Of Action

Sales Training For Small Business Owners

This module of our sales training for small business owners will show you how to bridge the distinctions from our seminar into your daily and weekly actions.

In this module, you will create and design a new selling plan of action complete with an over-arching strategy for attaining an entirely new level of sales performance.

You will leave this seminar with an all-new sales strategy and plan of action.

    • Create a written plan
    • Develop a Snapshot Sales Strategy 
    • Clarify specific action steps and critical habits to put in place
    • Pinpoint triggers to remind you to perform certain key actions
    • Set up a Scorecard so you can measure your progress on a weekly basis.
    • Use the 3 best techniques for getting yourself to follow through
    • Have a new way to bounce back when you get off track




100% Guarantee

This 1-Day Sales Training comes with a 100% money-back guarantee.

Attend this seminar for the entire day. Then apply what you’ve learned for the next 30 Days. Within 10 days after that, if you’re not satisfied with the results, just show us that you have actually applied the techniques, and we will refund your entire paid tuition.



How To Enroll

This Sales Training For Small Business Owners is called The Mental Game of Sales. It includes: 

      • A comprehensive workbook and set of handouts
      • A one-of-a-kind 8-hour training day
      • Modeled patterns from world-class salespeople & small business sales champions
      • Uptime NLP coaching for all participants – for quantum leaps
      • Demonstrations, Q&A, and practice exercises
      • A follow-up plan of action module

-> Lunch is not included but restaurants are nearby
-> Limited to the first 40 people who enroll

Sales Training For Small Business Owners
The Mental Game Of Sales
Date: Thursday, March 30th, 2023
Location: Our training facility at 180 State Street, Southlake TX
Seating: Limited to the first 40 people who enroll
Time: 10:00 AM to 600 PM
Regular Tuition: $997 per person
Inflation Special: $697 per person for the entire day

Meals: Meals are not included but restaurants are nearby.


When:  Thursday, March 30, 2023
Time: 10 AM to 6 PM
Where: Southlake Texas
Seating: Limited to 40 participants
How Much: $697 Per Person
To Enroll Call:682-263-4515
To Enroll Online: 


About Your Instructor

Alexander Van Buren is a sales and business coach in Dallas, TX

Alexander Van Buren is a business owner, entrepreneur, sales trainer and sales coach based in Dallas, Texas. He has been a business owner and entrepreneur for more than 30 years.

Alexander’s unique combination of business savvy and NLP behavioral modeling makes him a veritable goldmine of resources and techniques for business owners, entrepreneurs, executives, and sales professionals.

After spending 2 years learning how to ‘model something’ with NLP, Alexander conducted his first behavioral modeling project in 1997.

Determined to elicit the structure of creativity in detail, he read Leonardo da Vinci’s notebooks every single day for two years while eliciting Walt Disney’s actual creative process and studying Peter Drucker’s concepts on innovation.

The project loosed a flood of creative ideas. He has conducted formal ongoing behavioral modeling projects ever since. Over the next several years he elicited and created over 200 original patterns of excellence and models.

Applying what he’d learned from his modeling projects, he decided to grow one of his companies in April of 2008, right at the start of the economic recession. The business grew from a dining room table to five employees in less than 2 years. He then leveraged out of the company by automating all its processes.

Alexander has been a featured presenter at the Stanford Executive Program Graduate School of Business at Stanford University.

In 2002 he was hired by the Bluegreen Land & Golf Corporation to behaviorally model their top salespeople and referral getters.

Some of their salespeople went on to earn over a million dollars a year in take-home commission for the first time in the company’s history.

Some of his phone coaching clients have increased their take-home pay to over a million dollars a year in commissions.

In 2014 he was retained to model senior investment bankers for George K. Baum & Company and teach the model to a group of hand-picked, up-and-coming investment bankers.

His clients include numerous small business owners and entrepreneurs and larger companies including Toshiba, Humana, Polte/Del Web, Bluegreen Land & Golf Corporation, The Army Corps of Engineers, The Nevada Regional Transportation Commission, Paramount Home Entertainment, Sinclaire Broadcasting – CWTV, Arrow Electronics, The Iowa National Guard, Safelite Auto Glass and hundreds more.



What Participants Say 

“When I first met you I was $17,000 in the red. Within a few years of working with you and your strategies, I am having my first 7-figure year. Your coaching has been incredibly valuable.”

Dan J.



“I made $40,000 in the first month from one of the up-sell techniques you taught me. And I’ve added a quarter of a million dollars to my yearly income. And I took my wife to France and we hung out with the Tour-De-France cyclists, so I guess that qualifies as the lifestyle piece. That’s why I’ve come back for more coaching with you!”

Dr. Chris Pellow, Pellow Family Chiropractic



“Not only did Alexander do a phenomenal job in teaching me many concepts that will greatly improve my business, but he went beyond helping me with my business into teaching me how to thrive in my life balance as well. He made sure I understood to balance everything important to me, such as making time for my health, family, and leisure time, so that I could be more balanced in my life and not stressed out with overworking myself with my business. He inspired me to take many actions to improve both my business and the quality of my life that I would have been ignorant or hesitant to take otherwise. His program was a real life-changer for me. I wholeheartedly recommend him.”

Sue Paananen, New Business Owner



“Alexander has been a huge help in getting me started the right way. His techniques have already got me significant bookings that have far exceeded my goals. I purchased his coaching package three times in a row because it paid for itself every time I did it. His attention to detail in all aspects: from intricate speech writing to advanced marketing, these are exactly the insights for which I was looking. With so much more to learn, I know I’m in the right place.”

Steve Sax, World Champion Baseball Player & Motivational Speaker



“Toshiba is the world’s 17th largest corporation…thank you for helping to ensure a highly successful national sales meeting. The combination of unique intrigue, pure entertainment, and meaningful insights into one another, helped us achieve a level of professional bonding like never before.”

David Ujita, Director of Marketing Communications, Toshiba America



I have been working with him for a year now, and I have been able to change completely. Today, I am much more who I want to be, and can do more than I have ever been able to achieve before.

Susan Brown, Day Trader & Futures Trader



“This was one of the best pieces of training we’ve ever had on time management. They were blown away.”

Safelite Auto Glass



“The participants were really impressed.”

Sharon F. Reiser, The Stanford Executive Program Graduate School of Business



Sales Training Dallas

“In the three sessions. . . I was impressed with your knowledge and coaching in time management. Your honest feedback and detailed explanations on being the best that I can be (my work place, personal life and diet) has had an immediate and positive impact.

I changed my diet, and exercise which I never did before, and I can see the results in my daily routine and my energy level. I highly recommend you to anyone who wants to improve their professional or personal life.

Thanks again for teaching me to be a better manager, husband, father, and friend.”

Shawn Funches, Food & Beverage Activities Manager, Marriott’s Grand Chateau



Sales Training Dallas

“There is always apprehension when you bring in a facilitator you have not personally worked with before. This apprehension disappeared within the first 30 seconds of your presentation.

Alex, you not only energized the group with your insights on the creative process and approaching problem areas, but you also changed our whole way of viewing our business.

Your practical approach to problem-solving from the general to the specific will serve us all for many years to come.”

Dave Verani, Division President, Blue Green Land & Golf Corporation



Sales Training Dallas

“The communication session was . . . WOW!. And we are still using the 5-5-5- sales process.”

CW – TV, Sinclair Broadcasting Corp. 



Sales Training Dallas

“Alexander, I spoke to a group of over 200 people and I truly believe your help with my introduction and closing language was a big part in my being able to bring in over $50,000 in my 45-minute presentation.”

Scott Letourneau, CEO

Sales Training For Small  Business Owners – 1 Day Sales Training in Dallas, Texas
With Alexander Van Buren